Bridging the Gap from Personal Brand to Purpose-Driven Studio
Outcrop Landscape Architect
Brand Strategy, Brand System Design, Photography, Website Design
Challenge
Liz had been running a landscape architecture practice for several years as a personal brand. Her brand and website needed updating, and she wanted something that captured not only her skill as a practitioner but that also communicated the deep purpose that infuses her work and studio.
Solution
Working closely together, we built a vision and a for a studio that could grow with Liz. A brand and website emerged that positioned her firmly in the market and helped distinguish her from competitors.
Through powerfully articulating her values and leading with a vision from the start, she communcated the impact intentional spaces can have in bringing people together while simultaneously being in right relationship with the enviroments.
“Ellen is a wealth of information and is multi-multi-talented. She has a great eye for design, is thoughtful, professional, and patient with her busy clients. I appreciated her great ideas and breadth of knowledge.”
Liz Richmond
Owner and Principal
